Internet Marketing

Internet marketing also referred to as web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet.


The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (systems are also often grouped together under internet marketing .


Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketing was creating a technical aspect in internet to include: design, development, advertising, and sales of his products, Internet marketing is also used in web marketing, online marketing and e-marketing, Internet marketing is used to sales their products and to used internet for advertising of their services. Internet marketing is also called broad in scope, and concludes internet marketing done wireless media and via e-mail. Internet marketing was also consisted mostly for the company were having a web site and also placing their banners into other web site. Internet marketing was also used in business company to communicate their clients and their employees by vial message, and also using this for conduct a research, to sell goods/ products, to post their services, and to make advertisement over internet.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns. Internet marketing refers the online marketing methods that are related to email, social networks and wireless devices.

· Internet Marketing Components

Setting up a website

Search Engine Marketing
Email Marketing
Banner Advertising
Online press releases
Article marketing
Social media marketing

· 8 Types of Internet Marketing
Pay per Click Program
Search Engine Optimization
Banner Ads
Google Adsense
Online Magazines
Online Newsletters
Website Lead Generation
Online Directories

· 8 Types of Internet Promotion
Search Engines
Linking Strategies
Viral Strategies
Public Relations
Traditional Media
E-mail Publishing
Networking
Paid Advertising

· Online Marketing Strategies
Search Engine Optimization
Affiliate Marketing
Social Marketing
Business Directory Listings

· Articles of Internet Marketing
Search Engine Marketing
Strategic Internet Marketing
Search Engine Optimization
Google Search Engine Optimization
PPC Search Engines
Social Networking Sites
Online Marketing
Internet Business
Domain Names